While at Lunchbox, (now Mirum Shopper) I assisted on the design and creative direction for marketing and experiential campaign concepts for Wild Oats.
THE OPPORTUNITY
Wild Oats came to Lunchbox looking for a full 360º campaign while partnering with Walmart and Fresh & Easy shopping stores. We brought them a dynamic campaign, targeted toward busy parents that focused on driving the message home that Wild Oats is a trustworthy, transparent and health conscious brand and dubbed the campaign “Made for Real”. We delivered a campaign that covered everything from OOH and POS displays to brand landing page and partnered user generate microsites.
SCOPE
360º Campaign
CREDITS
Agency: Lunchbox, LLC. (now Mirum Shopper)
Art Director: Emily Denis
Designer(s): Emily Zarnow
Copywriter: Alyssa Albert
We created a campaign concept that would cross multiple platforms. From print advertising, to experiential social activations and in-store point-of-sale pieces.