While working at Lunchbox (now Mirum) I was tasked with overseeing the Art Direction of the Kraft account. This ranged from designing seasonal marketing micro-sites and banners that lived on Walmart.com to Art Directing the photography and design for their For The Love of Summer Cook Book.
THE OPPORTUNITY
I was the lead designer and art director of the Kraft Foods + Walmart partnership. During this partnership we created a campaign “Cooking Up Good” that included a seasonal brand engagement site hosted on Walmart.com. The site featured interactive recipes, video content, sweepstakes offers and the opportunity to add Kraft Foods products to their shopping cart directly from the page.
ROLE
Campaign, Web, Photography, Video
CREDITS
Agency: Lunchbox, LLC.
Creative Director: Scott McFarlin
Art Director: Emily Zarnow
Designer(s): Emily Zarnow
Copywriter: Alyssa Albert
Working with Lunchbox, LLC (now Mirum Shopper) I was the Lead Designer and primary Art Director of the Kraft Foods + Walmart partnership. During this partnership we created a campaign “Cookin’ Up Good” that included a seasonal brand engagement site hosted on Walmart.com. The site featured recipes, video content and sweepstakes offers and the opportunity to instantly add Kraft Foods products to their shopping cart directly from the page.
In order to showcase content that felt authentic to our campaign, we partnered with 2010 Studios and Lew Robertson to produce beautiful, down-to-earth, recipe imagery. I worked closely with the photographer and food stylists on set we created delicious, mouthwatering photography to be featured in both the brand engagement page and the interactive digital cook book.
I conceptualized and art-directed, alongside 1101 Studios, playful recipe videos to support the recipes featured on the Walmart Brand Engagement Page.