THE OPPORTUNITY
With clearly defined business objectives, myself and the team at Clever Creative developed a strategically aligned and creatively inspired omni-channel multi-year campaign for shopping centers coast-to-coast.
ROLES
Omni-channel Campaign, Strategy, Design, Style Guide
CREDITS
Agency: Clever Creative
Creative Director: Amy Wilk
Art Director: Emily Zarnow
Designer: Emily Zarnow
Copywriter/Strategy: Michelle Seekamp
The final deliverable was a comprehensive campaign guide for the PRCP marketing teams and out-sourced production design resources to reference. From campaign pillars, to detailed design breakdowns, to clear communication hierarchy, we created a functional tool to flawlessly guide execution over the life of the campaign.